Target 10 was part of a multi-agency team that won a silver 2015 Effie Award for the Rogaine “Grow Your Game” campaign. In partnership with J3, BBDO, Ink & Roses and Men’s Health Magazine, a multifaceted campaign was developed to include five real guys–inclusive of one gay man.
In Summary: For young guys still on the cusp–still trying to make it in life, their career, and relationship thinning hair can deliver a blow to their confidence that can be utterly devastating! When you dont feel confident, you may second guess yourself and potentially miss out of your full potential. Our strategy: Connect hair-regrowth with personal-growth. We recruited 5 relatable guys ready to regrow their hair and confidence in-life, work and love. Their stories rolled out episodically over an 8-month-period sharing their success in personal-growth and hair-regrowth with the world.