WHAT WE DO

Our job is to make LGBTQ’s love your brand. We build strategic, integrated marketing programs targeting gay consumers that produce measurable results for our clients. To do so, we uncover the relevant brand messaging and value propositions for products and services that resonate strongly with the audience based on gay and lesbian consumer insights, market research and our deep experience in the segment. Our goal is to create meaningful and lasting relationships between our clients and gay consumers that connect rationally, emotionally, and with the right sensibility. This is how success is won in the gay market.

LGBTQ Market Segment Consultation

A successful LGBTQ marketing program cannot happen without a full understanding of the LGBTQ market.  Target 10 knows the market’s history, culture, language, psychographics and demographics like no other LGBTQ marketing agency and we use this knowledge to provide our clients with expert counsel on how to effectively motivate consumers to action and to successfully promote products and services within the segment.

Strategic Planning

Target 10 helps clients create a vision for success in the LGBTQ market by identifying the goals, objectives and desired consumer response, along with an action plan for results.  Our team knows the LGBTQ market inside out and we’re proud of the plans that we create for our clients.

Advertising

Target 10 works with clients to develop targeted creative that gets the attention of LGBTQ consumers. For advertising assignments, we can execute the project from A to Z or work collaboratively with a client’s advertising AOR, assisting with the creative brief, ad copy, creative assets, casting, and the shoot. We’re proud to have worked on assignments that have or been nominated for awards from the Association of National Advertisers, GLAAD (Gay and Lesbian Alliance Against Defamation), The Commercial Closet Association and the James Burke Award.

Public & Community Relations

According to research, more than 75 percent of LBGTQ report that a company’s support of the LGBTQ community positively influence purchasing decisions and corporate or brand equity. PR and community relations are excellent tools to demonstrate that support and build a positive LGBTQ reputation.

We are connected to traditional LGBTQ media, as well as blogs, and know how to generate news for our clients. Similarly, we are connected with the most influential LGBTQ organizations and LGBTQ leaders across the country – both regional and national – and can help align our clients to the concerns, interests and passions of the LGBTQ community.

Digital & Social Media

Years ago, news, trends, fashions, and pop culture would spread through the community like wildfire. Today, the same is true but it does not stop at the “gay border”; LGBTQ consumers have powerful sway and influence over general market trends. Early adopters, prosumers, trendsetters, affluencers – call them what you will, LGBTQ are a force. Whether it’s intimate gatherings of influencers or broader social media campaigns, LGBTQ opinions can help provide the spark for trends that can ultimately light a fire.

Events & Consumer Promotion

Whether you want to target 20,000 lesbians over one weekend in Palm Springs or reach a half million men and women at New York’s gay pride celebration, our team knows how to show up at major events and create a stir. The LGBTQ calendar is chock-full of opportunities for brands to reach LGBTQ consumers and we’ve got it covered.

But does size always matter? Sometimes your needs are better served by smaller events where you can have deeper consumer engagement. Maybe you’re looking for an influencer program that involves a series of house parties limited to just 10 people each. Or perhaps it’s an invitation-only event for LGBTQ VIPs to try out a new luxury product or service. Big or small, we can help you show up in the right places at the right times.

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