whaT we do » Word-of-Mouth Marketing and Social Media

Years ago, news, trends, fashions, and pop culture would spread through the community like wildfire. Today, the same is true but it does not stop at the “gay border”; gay and lesbian consumers have powerful sway and influence over general market trends. Early adopters, prosumers, trendsetters, affluencers – call them what you will, gay men and lesbians are a force. Whether it’s intimate gatherings of influencers or broader social media campaigns, gay opinions can help provide the spark for trends that can ultimately light a fire.