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    Tylenol
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    TYLENOL®, once the dominant adult analgesic, went from the category leader to a struggling brand with rapidly declining market share. The brand didn’t just lose consumers’ business – it lost their love.
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    OraQuick
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    Target 10's challenge was to raise brand awareness and promote the product’s unique benefits among gay men, the population most at-risk in the U.S., and do it in a way that stands out from 30+ years of messaging in the fight against HIV, much of which looks and feels the same.
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    Care With Pride
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    Longtime client Johnson & Johnson challenged Target 10 to develop and execute a strategic marketing plan with an internal team of J&J executives that would build a strong, authentic relationship between the company and the LGBTQ+ community while driving sales and supporting the company’s diversity initiatives.
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    HBO
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    Target 10 was asked to develop HBO’s strategic approach to LGBTQ+ consumers, a priority segment for the network.
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    Starwood
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    Over six months, Target 10 dug deep into the consumer, brand, and category to develop a strategic platform for Starwood and its nine hotel brands.
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